PC Game Pass is a revolutionary service by Microsoft that provides unlimited access to hundreds of high-quality PC games, from blockbuster new releases to beloved indie gems. This campaign aimed to highlight this great variety and value, in addition to enhancing the gaming experience for every type of player. To do that, we selected two “PC Game Pass Ambassadors” that could perfectly fit both target-wise and as users themselves: MoonRyde and Kurolily, some of the best streamers and creators in the Italian gaming scene.

The campaign was thought to be consistent over time, while also ensuring that many titles were shown and fans could experience all the benefits that come with PC Game Pass. That’s why the activity lasted over 10 months, from September 2024 to June 2025, with over 40 Twitch Live streamings and 50+ IGS snaps. The format consisted in a 4 hour-long streaming by MoonRyde and Kurolily, as they played the main title of the moment (for example the newest releases, or the most hyped games)

The campaign took a step further in the second half of the year: before every “PC Game Pass Night”, Kurolily directly involved her community by letting it decide which title she should have played live on Twitch. The IG polls were incredibly successfull and increased the awareness towards the GP incredible variety of games as well as granting great engagement towards Kurolily’s fans. On aggregate, Kurolily and MoonRyde played over 20 titles, from Indiana Jones and the Great Circle to Claire Obscure: Expedition 33