We have made McDonald's a real enabler in the esports world, first of its product category in Italy.
Together with the Machete (hip-hop record label who hold over 45% of market share in Italy) we have developed all the project from start to finish, launching one of the first successful female empowerment operations in the world of esports, the McDelivery GGang.
Structured like a real talent show (with the part of recruiting, the announcement of the winners, the celebratory event, the establishment of a real esports team with technical jersey, limited edition capusle collection, and so on …), the activity lasted for a whole year and it closed with a final event in Milan Games Week, the most important gaming exhibition in Italy.
5 kickass female streamers were chosen to be part of the GG Gang and dozens of gaming and music talents were involved during the year.
This activation was the best opportunity to celebrate McDonald’s brand in the interactive context of Twitch and the livestreaming landscape…
hours of branded stream
social media contents
millions of impressions