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A inusual creation for Minecraft 15th anniversary allowed the brand to celebrate this milestone in the most succesful way possible
On march 2024, Microsoft asked us to celebrate the 15th Anniversary of the world’s most known game, Minecraft, in the most Italian way possible. That’s why we decided to create something special: 2men1kitchen realized an incredible IRL Pizza made by Minecraft-styled pixels, showing the whole cooking process on their social media channels (Youtube, Instagram, TikTok and Facebook)
The Pizza has been delivered to Lyon, the #1 Minecraft Youtuber in Italy at the moment. He showed the special packaging he received on his social media and then threw a birthday party with friends on his Youtube channel, spending some time in a special map designed with the best memories of his long-serving carreer as a Minecraft Youtuber
The Minecraft Pizza video by 2Men1Kitchen was so crazy that it quickly went viral, collecting reactions and comments from all over the world: from Italy to Brazil, Japan, Turkey and more! On aggregate, the Instagram Reel, YT Short and TikTok video got over 29 million views leaving hundreds thousands of people flabbergasted
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