In Italy, there’s no tradition as powerful as the one that brings chocolate eggs in the house of every child during Easter. To celebrate this festivity, one of the biggest brand in the Region, Kinder, decided to create a special series of chocolate eggs dedicated to Pokemon, Harry Potter and Stranger Things, market leaders that are loved by kids and adults.

To grant great amplification to the newest Kinder GranSorpresa, Federic95 and Kurolily, huge fans of these titles, had a special egg-opening on their Instagram account, showing all the incredible surprises that could be found inside the eggs and inviting their fans to come and meet them in Romics, the biggest gaming, pop culture and comics fair in the Italian capital.

The fans’ response was huge, as hundreds of people gathered to take selfies and get signed autographs from Federic and Kurolily. At the same time, a special installation by Ferrero allowed them to take photos in unique enviroments, play games and claim their Kinder GranSorpresa!